INTRODUCING THE FINEPIX S5700
Fujifilm is pleased to announce the new FinePix S5700, a refinement of its predecessor, the FinePix S5600. The modifications to the FinePix S5700 mean it is easier to use than anything that has gone before.
It's a faithful companion for every event, from nights out, the kids' school play or sports day, right through to countryside walks and family holidays. It's the ultimate camera for every occasion and perfect for users who always want a camera to hand, but prefer to get creative, not technical, with their photography.
BETTER THAN LAST YEARS BEST SELLING!
The S5700 is an upgrade to last years best-selling long zoom camera, the S5600, which was voted by the EISA* as the 'European Zoom camera of 2006-07'. The S5700 is improved in many respects, and is likely to take the long zoom crown once again this year.
TEN TIMES CLOSER...
First up is the lens, which, unsurprisingly, makes or breaks a camera in this category.
This specially-designed Fujinon optic gives you a zoom range of 38 mm to 380 mm, or 10 times magnification, meaning its perfect for candid shots of friends at distance, or shots of the kids playing football.
GREAT FOR MACRO...
The lens is tuned to give great macro results with a closest focussing range of 1 cm. It's ideal for close-up shots of flowers, insects, coins, jewellery, or anything that needs that extra bit of magnification.
STOPS THE BLUR...
One of problems of long zoom cameras is blur because of the poor sensitivity of the sensor and lack of light down the lens tube. The S5700 solves this with Fuji's Picture Stabilisation mode, which increases the ISO automatically up to 1600, giving crisp, sharp results every time by automatically increasing the shutter speed when light is scarce.
NOW 7.1 MILLION PIXELS
Last year's star camera was 5 million pixels. The S5700 delivers even higher resolution with a 7.1m pixel sensor, giving you files of 3072 x 2304 pixels that can be printed at A4 or much larger.
FILM-LIKE QUALITY...
Fuji is one of the few camera manufacturers to make sensors, and is designed to get the very best of all the essential components working in tandem. The S5700 is fitted with Fuji's Real Photo Processor to deliver first-rate colour reproduction, image sharpness, low noise and excellent tonal response.
THE S5700 LOVES LOW LIGHT
One of Fuji's great strengths is high quality images in low light. The S5700's sensor can shoot up to 1600 ISO with minimal noise, excellent colour, and crisp sharpness, even at maximum telephoto range.
MANUAL MODES FOR PHOTO FUN
The S5700 is an enthusiasts' camera, which means its packed with a number of shooting of versatile program modes and scene positions choices to ensure optimum results whatever the challenge. One of the most popular, unique to Fuji, is 'Natural Light with Flash', where the camera takes one shot with flash and another with natural ambient light, and leaves you to choose the favourite.
FLASH WITH A BRAIN
Most cameras have a very basic flash mode. Either its 'off', making the picture dark and blurry, or 'on' at full strength, giving pictures that bright, washed out, 'black-and-white' look. What you really want are photos which convey the warmth and feeling of the scene, with subtle lighting and gentle tones.
The S5700, which has been fitted with Fuji's latest Intelligent Flash Technology, has solved this problem. The camera reads a scene in milliseconds and cleverly balances foreground and background light to give beautifully exposed, balanced shots. Pictures of people in low light work particularly well, with faces that look natural, not ghoulish!!
YOUR WINDOW ON THE WORLD
Probably the biggest improvement of the S5700 on previous models is the LCD, which is a sizeable 2.5" and an excellent resolution of 230,000 pixels, meaning you can playback your images to your friends in gloriously detailed Fujicolor.
It's also fitted with the unique wide-view filter, meaning the LCD can be viewed from side-on, rather than just front-on.
USE THE S5700 AS A CAMCORDER
The S5700 offers an excellent recording resolution of 640 x 480 at 30 frames per second, meaning it can act as a first-class camcorder as well as a camera.
Refinements of the S5700 on previous models mean that it can zoom, expose and focus as you shoot, giving you up to 35 minutes movie on a 2 GB card - at almost indistinguishable quality from expensive digital camcorders.
The S5700 is also fitted with an Electronic Image Stabiliser, which gives stable movie clips even at long zoom telephoto.
DUAL SLOT FLEXIBILITY
The S5700 features an xD/SD compatible slot, allowing the use of either xD or SD cards.
This will give you the flexibility to buy the card you want, use cards from previous cameras, or choose the media that fits with your other desktop devices like laptops, PDAs or card readers.
A 2 GB card will give you 568 shots at the highest quality setting and lowest compression.
Although the camera comes with built-in 27 MB of memory, you'll need to purchase an xD or SD card (ideally 512 MB, 1 GB or 2 GB) to get the most out of your photography.
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